Curious about dropshipping? Here’s your official rundown!
What is dropshipping?
Dropshipping is where you sell the items via your social media, email, or website channels, but the wholesaler is responsible for fulfilling & shipping the order without you having to purchase excessive inventory.
What dropshipping is not.
Dropshipping is not an “easy way out” of having to plan your inventory or brand. In fact, boutiques that rely heavily on dropshipping must ensure that they have a rock solid brand to stand out in the crowd.
How can I set up dropshipping for my store?
I highly recommend a Shopify website for dropshipping so you can take advantage of wholesalers who offer easy hookup through Sync Logic. Some wholesalers also offer manual dropshipping where you sell the items and then manually place an order through them.
What are the pros of dropshipping?
- Lower inventory overhead
- Constant access to new styles
- No shipping & fulfillment logistics to sort out
- No need to store or clearance out excess inventory
What are the cons of dropshipping?
- Items can sell out very quickly
- All boutiques have access to the same items you do at the exact same time
- Lower margins
- Less control over the customer experience
- Quality of dropshippers can vary wildly
Here’s some tips to help you increase your sales with dropshipping:
- Get your brand on point, and only choose dropshipping items that speak to your dream client.
- Setup your Shopify website to connect directly with all social media channels so people can shop there as soon as the items drop.
- Order samples before the launch date so you can make your own photos & videos to set yourself apart.
- Treat this like any other launch with your digital marketing including sneak peeks, emails, and day of hype posting.
And if you need help with any of the above, feel free send us a message, or post in our free facebook group!