Is your AOV bringing you down? Don't worry - we've got the solution!
Why should you want to increase your AOV? Because a higher average order value means more gross revenue goes in your pocket instead of to costs like shipping, marketing, and labor. And more money in your pocket is what we are all about here!
Here's three quick tips to improve your Average Order Value (or AOV) in just five minutes!
Full Outfit Fit Videos
One simple way to increase your AOV is to showoff full outfits in your fit videos and link the products in the video or comments. Not only does this help people see where your featured item would fit in their wardrobe, but it's also a great way to encourage multiple item sales.
Outfit of the Week
Pair one of your new arrivals with pieces from your boutique to create an entire look for a Facebook post. Then, offer a small discount (Usually between 10% - 20%) to people who order the entire outfit of the day. Bonus - This is a great way to move aging inventory by pairing it with one new piece!
Website Outfit Pairings
Under your product description and sizing for each item you enter online, enter the other item names that you recommend pairing with the outfit. This is especially powerful if you also take pictures of you/your models in the outfits, but you can still get a benefit by just putting it in the text description.
By using these three quick tips, you can increase your boutique's AOV in no time! Let us know - which tip are you going to try today?
P.S. - Have a questions about digital marketing or social media that we haven't answered? Send us a message and we will be happy to get back to you!